Here are some photos of the brand identity I recently designed for Viva La Diva, a local event planning and design company. They wanted a new logo and business stationery that embodied the same qualities as the events they create: beautiful, cohesive and timelessly chic. I designed two logos to be used interchangeably - a full wordmark-based logo and a circular monogram which could easily function as an avatar. The marks were applied to door decals, stamps, cocktail napkins and the VLD website. I also designed new business cards, a custom repeat logo pattern and coordinating correspondence cards.
Alison, the company's founder, did an amazing job of educating me on what the Viva La Diva brand was all about. This company knows exactly who they are, who their clients are, and what the future looks like. I value those qualities in a client because it defines the project goals clearly and the design process becomes much more focused. It was really gratifying to bring all the elements together and see them come to life within the world of Viva La Diva. Check back tomorrow for more VLD designs and photos of the special promotional packages we collaborated on.
Photos by Abby Rose Photo